We can all agree that growing a business requires new and flexible strategies. Today, the business landscape is experiencing new technological shifts that can improve customer experiences and profitability. However, with so many options available, it can be challenging for small startups to stay ahead. To make things easier, we’ve compiled a list of key tech trends set to dominate the business world in 2025.
AI-Powered Personalisation
Personalisation is about tailoring services to meet individual needs, a trend that gained significant traction in 2024 and is set to grow even further in 2025. Research by Forbes reveals that 81% of consumers prefer business brands that offer personalised experiences. Another 70% say they are more likely to choose businesses that understand their purchasing history, patterns, and preferences.
In 2025, more businesses will use AI to analyse big data and provide hyper-personalisation. This is already evident on platforms like Netflix and YouTube, which provide personalised content suggestions. The gaming sector has also joined this trend. Today, real money casinos offer tailored game suggestions to streamline player experiences. Expect more of those in the coming year.
Blockchain-Based Contracts and Payments
Smart contracts gained significant attention in 2024. These are digital agreements stored in blocks of blockchain that self-execute when certain conditions are met. These contracts can perform functions like sending notifications, releasing funds, or issuing tickets. A report by Fortune Business Insights reveals that the global smart contracts market could grow by a CAGR of 24.7% between 2024 and 2032.
Meanwhile, crypto usage could reach new levels next year if what we’ve seen in 2024 is anything to go by. A projection by Statista reveals that there could be more than 861 million crypto investors in 2025. This will mark an increased penetration rate of 11% compared to 2024. Cryptocurrency transactions and trading have become trendy among young people, and more will follow this trend next year.
Below are a few reasons why people are investing in cryptos:
- Protection against economic inflations.
- Around-the-clock online transactions.
- Cheaper and more instant payments.
- More widespread acceptance by businesses globally.
- Blockchain technology is immutable.
Cloud Computing and Team Management
Cloud computing has been a monumental game changer in the business landscape in 2024. Millions of companies and workers have ditched the normal way of doing things to accommodate the new cloud reality. This technology offers a more convenient way to access and store data, streamlining project and team management.
Statistics reveal that 60% of corporate data is in the cloud. This number shows that more businesses are trusting this service with essential data. Cloud computing provides a safer way to store that and protect it from theft and natural calamities like floods and fire. Also, employees with access to the cloud service can access information remotely, reducing operating costs. This tech trend will continue next year.
Increased Cybersecurity Investment
Cybersecurity breaches is a global calamity. A recent report by the UK Government reveals that five out of 10 businesses have experienced breaches in the last one year. The report adds that phishing is the most common attack, accounting for 84% of business breaches. That’s not all; each disruptive breach costs businesses an average of £1,205. Most of these threats are relatively unsophisticated, making them hard to identify and prevent.
Thankfully, many businesses have taken steps to protect themselves against cyber threats. The UK Government reveals that over half of companies nationwide have invested in formal cybersecurity strategies. In addition, four out of 10 businesses have insured themselves against cybersecurity risks. The report adds that cyber insurance is more common among smaller enterprises than established ones.
Here are more tips to protect your business against cyberattacks in 2025:
- Create multi-character passwords and keep them secure.
- Regularly update your passwords.
- Use different passwords on separate online accounts.
- Enable multi-factor authentication on your business accounts.
- Update your devices to the latest systems.
- Backup important company information.
Customers to Go the ‘Green’ Way
Research shows that more customers will prefer eco-friendly products and services next year. A report by The Round Up found that 78% of customers consider sustainability when shopping. On top of that, five out of 10 customers are willing to overspend on eco-friendly brands. These statistics reveal the increasing number of green consumers who are more concerned about the environment.
By investing in green energy sources, your business can play its role in environmental protection and attract more customers. Next year, more companies could replace the national grid connection with onsite green energy such as wind and solar. Green businesses can also reduce unnecessary travel, eventually reducing carbon emissions. Promoting a hybrid work model is also key.
Conclusion
These are some tech advancements that will make headlines in the business world. Others may include VR customer experiences and increased 5G rollouts. Overall, it’s clear that creative solutions will play a critical role in reshaping and reorganising the business landscape. It’s an adopt-or-perish situation for businesses. Don’t be left out!